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BMW: BMW X3 Always On

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Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the clutter of Ramadan offers, by staying true to the BMW brand’s core values. In addition to the main campaign Serviceplan Group Middle East created a special website, which celebrates the Month of Generosity and BMW driving pleasure every day of Ramadan. It was designed to entertain users during the day and surprise them with exclusive BMW gifts and prizes. The film vignettes were shot in the UAE. A production team from Neverest joined the leading creative team from Serviceplan Group Middle East.
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Strategy Director Frances Bonifacio

Account Director Ona Linda Johnson

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