Coca-Cola: Ready For

After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: "being READY", three of the four TV commercials of this campaign designed for various formats were also developed by the agency: Stock Up, to the beat of “Are you ready”— an AC/DC classic inspiring football fans to purchase enough of their favorite Coca-Cola before each of the matches; Ready For, in which company employees talk to the bottles and prepare them for the emotions they may experience during the FIFA World Cup alongside the fans while inspiring them to “show the world what they’re made of.”