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Web Film

Boston Pizza: BP in Bed

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Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed.” Created entirely out of cardboard to adhere to food and safety standards, packaging designers went through months of prototyping to ensure it was both easy and safe to use. Agency: John St, Toronto
Credits Other credits

Executive Design Director: Mooren Bofill

Retail Designer: Michael Arnott

Executive Director: Cas Binnington

Head of Integrated Production: Aimee DeParolis

Team Lead: Ryan O’Hagan

Account Director: Caitlin Bourada

Account Supervisor: Emily Farncomb

Line Producer: Maddy O’shaughnessy

Editor: Scott Edwards

Online: Tendril

Audio House: Audio Process

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