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Web Film
Getty Images: Endless Stories
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Getty Images and agency AlmapBBDO created a short film telling the stories behind the story of what happened on the day of the ‘Fight of the Century’; the famous boxing match between Muhammad Ali and Joe Frazier. Stories just as improbable as the result of the fight, including Frank Sinatra’s ringside presence and Frank Lucas’ grand entrance, among other famous faces. Another example of the endless possibilities of Getty Images’ editorial archive. “Endless Stories” is a short film made entirely out of Getty Images content, showing how Muhammad Ali was defeated for the first time in his career on March 8th, 1971, by Joe Frazier. More than that, though, the idea behind the project is to show some of the other stories that happened on that very day, in the same place, while the fight was going on.
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