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Top 6: June 13th 2018
Outdoor

Volvo Car Australia: Living Seawall

Living Seawall
Top 6: June 13th 2018
Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine Sciences (SIMs), and Reef Design Lab.
VCA joined the United Nations' World Environment Day initiative, this year's theme is beating plastic pollution. The Living Seawall uses uniquely designed tiles made from concrete reinforced with 100% recycled plastic fibres to mimic the root structure of mangrove trees that were once prolific along Sydney Harbour. The plastic fibres are embedded within the concrete in such a way that they cannot disperse into the environment.
Credits Other credits

Matt Simms, Senior Experience Strategist

Justine Leong, Group Account Director

Kenneth McLeod, Senior Account Director

Alex Sunier, Senior Account Manager

Dominique Tait, Social Media Manager

Jeremy Frouin, Digital Art Director

Alex Botterill, Digital Producer

Terry Kerr, Head of Production

Mark Brightwell, Cinematographer and Editor

Jess Tilbrook, Designer

PPR - Media outreach

Maverick - Event activation

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