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Renault / Lego: RS Spirit Never Stops

RS Spirit Never Stops
To mark the Renault Sport Formula OneTM Team and LEGO partnership, Renault has created a short stop-motion film that brings to life the Renault Sport Spirit. Created for digital, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks to his lousy toy car. The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport.
Credits Other credits

Planning strategic : Neil TAMZALI

Account Manager : Patrick LARA, Silvia STHALIE, Neil TAMZALI, Melanie HUGHES Production : Nathalie BOUSQUET

Image Production : WIZZ

Post-producer: Claire PRUD’HOMME

Sound production : KOUZ

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