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Libbs Farmacêutica: Next Step The Show

Next Step The Show
This initiative from Libbs Farmaceutica, created by Agencia Tudo, narrates the experience of 40 people that overcame the disease in a dance show, a documentary movie and a photographic exhibition. Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agencia Tudo for Libbs Farmaceutica and supported by Instituto Ivaldo Bertazzo, the initiative resulted in a documentary and a photographic exhibition, which tell the experience of 40 people with a history of the disease that became protagonists of a dance show. The documentary (directed by Tico Vicente, from Black Filmes) and the photographic exhibition (signed by Miro Estúdio) capture the experience of 40 people that overcame the disease and became protagonists of a dace show. After posting a public announcement on the Internet, the project received more than 1,000 applications in one week which resulted in 120 face-to-face interviews and four dozen participants. The 'dancing citizens', as called by the educator and choreographer Ivaldo Bertazzo, undertook an intensive four-month program of rehearsals and were challenged to take part of a dance show open to the general public in Sesc Vila Mariana, in Sao Paulo.
Credits Other credits

President: Maurício Magalhães

Art Director: Nina Lucato

Strategy Director: Gustavo Teixeira

Strategist: Cleber Paradela / Felipe Tobal / Leandro Gimenez / Virna Miranda

Account Director: Iron Neto

Account Executive: Ana Cláudia Benini / Ana Paula Pimentel

Account Manager: Natália Mazzi / Vanessa Caruso

Media Director: Lúcia Cucci

Media Assistent: Ana Carolina Costa / Matteus Martins

Production Director: Iron Neto

Audiovisual Production: Dandara Santana

Film Account Director: Prix Adaime

Film Post Production: Marcio Faurer

Music Director: Ruben Feffer

Music Production: Zé Ruivo

Assistent Music Production: Rodrigo Custódio

Music Production: Flavia Prats Feffer / Erika Marques / Juliana Calazans

Music Post Prodiction: Ultrassom Music Ideas

Photography: Miro

Photography Post Production: Fujocka

Client: Alexandre Varga / Roberta Calvoso / Wilson Junior

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