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Beck's: Le BECK’s: The Legendary Beer Can
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Germany’s legendary beer brand, Beck’s, launches 'Le BECK’S,' a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started producing canned-beer in 1954. But the shape of beer cans have remained essentially the same over the last seven decades. Serviceplan and Beck’s decided to challenge the status quo, and revolutionize the image of beer-drinking by creating Le BECK’s, a special edition flute-shaped Beer can reflecting the superior quality of the ingredients and building a premium perception of the beer can. Following the claim “You make it legendary” and in order to give the exquisite premium beer the extraordinary shape it deserved, Serviceplan tackled the challenge at the most immediate touchpoint – the can itself. The result is the special edition beer flute: Le BECK’S.
Managing Partner: Markus Kremer, Thomas Heyen Related
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