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Road safety / Sécurité Routière: 45 years of controversy, 5 times fewer casualties

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Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Agency: La Chose Paris.
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Agency : la chose

Production house : Das Ding

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