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Web Film

Renault / Lego: Renault in miniature with LEGO

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To mark the Renault Sport Formula One Team and LEGO partnership, Renault has created a short stop-motion film that brings to life the Renault Sport Spirit. Created for digital, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks to his lousy toy car. The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport. Renault Sport Formula One Team and LEGO have partnered to celebrate the 40th anniversary of Renault in Formula One. L’Atelier Renault are currently presenting a 1:1 replica of the Renault Formula One pilot car, built with 600,000 Lego bricks. The film was created by The Loft Publicis, directed by Victor Haegelin, produced by WIZZ.

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