Renault: Renault KADJAR in augmented reality with Shazam and the « Solo: A Star Wars Story » communications campaign

Renault teams up with Shazam and uses its communications medium to propose exclusive augmented reality (AR) experiences. In April, the French multinational automobile manufacturer launched a global campaign with Lucasfilm, Disney and Publicis Conseil to celebrate the release of “Solo: A Star Wars Story” and invites everyone to take the alternative road through a full set of branded content. "This is the first OOH campaign leveraging Shazam's AR feature in so many countries and we're glad to see the audience—which includes many Star Wars fans—engage with it," said Josh Partridge, VP Commercial Partnerships at Shazam. "We couldn't be more excited to partner once again with Renault and Publicis after last year's creative campaign featuring Shazam's cofounder Chris Barton."