DARE iced coffee: DARE Iced Coffee - Calamari

No doubt we all think better once we've had our coffee fix. In the latest brand work from AJF Partnership, a Dare fix saves the day for a new Dad, playing an instrumental part in fixing what could have gone wrong on so many levels for his new bundle of joy. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Says Josh Stephens, partner and executive creative director at AJF Partnership: "This is about those moments when a single brain lapse can have devastating effects. We're encouraging everyone to just take a moment, grab a Dare and think their decisions through, and there's no bigger decision than naming another human being."