Iarnród Éireann: Rediscover the Joy of the Train

Publicis Dublin creates a series of nostalgic print executions as part of their campaign strategy to encourage families to rediscover the joy of the train. Working closely with the team in Iarnród Éireann, the agency used a mid-century illustration and typography style and alongside a modern representation of today’s passengers. There are 3 print executions, running alongside charming radio and TV spots.