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Top 6: July 11th 2018
Interactive
DMAX: BlaBlaCar Camionista EditionTop 6: July 11th 2018
Brief:To launch in a relevant and exciting way for people the new TV show "Camionisti in Trattoria” of DMAX channel, a program about truckers and their on-the-road meals.
Insight: In Italy, truck drivers are considered great experts of where to stop and have a good lunch. Idea: To bring people closer to the show, we partnered with the number one carpooling app in Italy – BlaBlaCar – and we hacked the platform for a day, introducing the very first ride on a truck. Among a series of candidates, we chose our passenger and had him live a once in a lifetime experience: a ride home on a truck with a stop in an authentic trattoria. Agency: We Are Social
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