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True Crime Australia: True Crime Australia Launch
News Corp Australia has launched True Crime Australia, the most definitive destination for true crime stories, leveraging the company's unparalleled network of investigative journalists and its breadth and depth of archival resources to meet Australia's increasing fascination with true crime stories while driving new masthead subscriptions and increasing subscriber engagement across the News Corp network. Supporting the launch of the new site and News Corp's true crime product offering will be a creative campaign, created by The Works Sydney, through all News Corp metro mastheads, 15 and 30 sec TV ads targeting crime programming; a digital marketing, social media and PR campaign and supporting editorial.
Chief Marketing Officer: Tony Phillips Related |
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