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Outdoor

Braemar Presbyterian Care: Care and Friendship


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Care and Friendship has been a Braemar aged care philosophy since 1952. As the Australian aged care landscape becomes more cluttered, Braemar looked for a way to share its message in a unique and engaging way. To that end, Braemar created a fun, engaging advertising style with cartoon illustrations from noted Australian illustrator Jason Chatfield. The latest iteration depicts a gardening scene showcasing a resident, his grandson and a carer at a Braemar aged care facility. It is showcased on an APN Outdoor full back outdoor medium across the Perth bus network in Braemar's catchment area.
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