888.com: NEXT POSTER

888.com has recently launched their first ever branding campaign via CHI and Partners, London. Based on the thought ‘Enjoy the game’, the campaign engages people by allowing them to interact with the ads. In one execution, an outdoor poster prompted people to guess what colour the next 888 poster down the road was - red or black? Two hundred yards further along the same road, we posted up one of the two outcomes. The outcomes were varied on all of the sites to add a realistic edge of playing a game of chance.