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HomeEquity Bank: We're Sold

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After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the CHIP Reverse Mortgage, announced the launch of a new brand platform today. Created in partnership with Zulu Alpha Kilo, the new brand introduces a redesigned logo, evolved brand positioning, a new visual identity, and a fully integrated campaign that is intended to set the brand up for continued long term growth. The work to kick off the brand relaunch encompasses both traditional and non-traditional creative executions. All of the work tapped into insights gleaned from national research, in speaking to Canadians aged 55+ about retirement planning. To compliment the TV commercials, DRTV with hard hitting messaging, was also produced. In keeping with the brand narrative, the same on-camera characters were featured to help bring consistency throughout the consumer journey.
Credits Other credits

Account Team: David Tremblay

Strategic Planner: Tim Hopkins

Media Agency: OMD

Media Agency Planner: Dwayne Mataseje, Mitchell Cornelisse

PR Agency: Nelson Connects

PR team: Jacki Nelson

Casting Director: Steven Mann

Video Post Facility / Editing Company: Zulubot

Editor: Jay Baker

Compositor / Online: Eric Perrella, Sebastian Boros /Alter Ego

Special Effects: Eric Perrella, Sebastian Boros/Alter Ego

Animation: Ian Flaig /Alter Ego

Colourist/Transfer: Clinton Homuth, assisted by James Graham / Alter Ego

Colour / VFX / Animation Producer: Julie Neff / Alter Ego

Audio Post Facility/Music House: Eggplant Music & Sound

Audio Director: Rocco Gagliese

Producer: Nicola Treadgold

Engineer: Nathan Handy

Photographer: Shereen Mroueh

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