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The California Milk Processor Board: TrustThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching “You Can Count on Milk,” a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in their lives as seen through the lens of a demanding 9 to 5 blue-collar job, using a comedically honest tone. The creative spots – from back-to-back extra-curricular activities to overly-friendly, cheek-pinching relatives - illustrate that no matter how tough daily life can get for the average kid, milk – familiar, dependable and trustworthy - is the one thing they can continue to count on.
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