TV ad: Nike: Dare to Become

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

World Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism. Nike wanted to inspire China's young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film, directed by Ian Pons Jewell and produced by HAMLET, has clearly struck a chord. Nike's commercial, "Dare to Become," by Wieden + Kennedy Shanghai shows a future where the greatest football player, long after Cristiano Ronaldo retires, is now Chinese.

Category Sportswear
Client Nike
Agency Wieden + Kennedy, Shanghai
Country China
Uploaded 18 July, 2018

Other credits

Nike China

Nike GC VP Marketing: Steve Tsoi

Nike GC Senior Creative Director: Simon Lee

Nike GC Football Brand Manager: Samuel Minns

Nike GC Brand Communications Director: Che Lin

Nike GC Brand Communications Manager: Andy Liu

WIEDEN+KENNEDY SHANGHAI

Executive Creative Director: Ian Toombs, Vivian Yong

Creative Directors: Matt Skibiak, Dong Hao

Art Director: Josh King, Max Pilwat

Copywriter: Josh King, Max Pilwat

Head of Integrated Production: Sanne Drogtrop

Executive Producer: Bernice Wong

Producer: Fang Yuan, Angela Liu

Senior Planner: Leon Lin

Planner: Chris Kirkup

Business Director: Dino Xu

Account Manager: Shawn Kai

Senior Account Executive: Xueer Ren

Head of Project Management: Nicole Bee

Business Affairs: Jessica Deng, Kathy Zhan

Head of Designers: Fish Ho

Designer: He Fan

New Business Director: Jessica Sinn

PR Manager: Rachel Xiao

External Credits:

Film

Production: HAMLET

Executive Producer: Jason Felstead / Ruben Goots

Nike: Dare to Become

Gold sponsors

The Best Ad Jobs

Nike: Dare to Become

Related

Gold sponsors

The Best Ad Jobs