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Meat & Livestock Australia: Tongs

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In the wake of a politically divided 2017, MLA released ‘Lamb Side Story’, a satirical musical that takes place beside a suburban barbecue. Drawing upon original film poster designs from West Side Story, the visual collisions represent the two sides of a politically divided Australia coming together through the power of lamb.

The posters appeared outside of cinemas where the long-form cinema ad premiered in the suburb of ‘Broadway’.
Credits Other credits

MLA – Chief Marketing Officer – Lisa Sharp

MLA – Brand Manager – Anna Sharp

MLA – Acting Brand Manager – Rebecca Tearle

MLA – Assistant Brand Manager – Jasmin Koch

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