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Fridge Raiders: Get a Taste for Power
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Kerry Foods and Saatchi & Saatchi London have together launched the new campaign 'Get a Taste for Power,' bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time.'‘Get a Taste For Power' marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go to option for adults following research which showed that the adult population accounted for 85% of all snacking occasions in the UK. The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer.
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