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Orange: The Thread


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Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange is part of this evolution with one objective at heart, connecting people. In this ever more complex world the latest brand campaign shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that « Orange brings you closer, the rest in your hands » which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology. The campaign, created by Publicis Conseil, Paris, will be aired for the first time during half time of the World Cup final between France and Croatia on Sunday July 15th, on the national TV channel TF1.
Credits Other credits

Global Brand Director: Jean-François Rodriguez

Global Brand Advertising & Activations Director: Elena Cabrero Head of European Advertising: Charlotte Bowrey

Head of SSA Advertising: Sekou Bah

Music Brand Manager: Vrej Minassian

Global Media Manager: Géraldine Grümmer

International Advertising Campaign Manager: Charlie Leveque

Account Managers: Magali Bergeroux, Carla Cabalfin, Jeanne Lemarchand, Elsa Stern

Strategic Planning: Libby Little, Etienne Averseng, Leo Simonsmith

Line Producer: Rodolphe Lanaro

Production Assistant : Lucie Gallot

Post-Production: Digital District

Post Producer : Cyril Bordesoulle / Guillaume Larose

Editing: Carlos Font Clos

Colorgrading: Mathieu Caplanne

Photographer: Sydelle Willow Smith

Sound Producer: Joel Tessonneau

Business Affairs: Catherine Oger

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