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Nescau: Don't let Your Fear Stop Your Child
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Nescau, a Brazilian cocoa powder brand, launches a new campaign to improve its positioning. "Sports Teaches Us" warns parents to encourage their children to play sports. Using the concept "Don´t let your fear stop your child", Nescau shows the role sports play in children´s development and independence. The campaign was created by Ogilvy Brazil. Project kickoff was a research which, by involved parents of children of all ages, led to important findings. The study found out that one of parents´ greatest difficulties is to allow their children to gain independence, which is largely due to adults´ own fears and insecurities.
Planners: Thais Frazão, Natália Feres Related |
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