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Movistar: Perspecives
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Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in which the user can choose one to follow. The story has two different endings depending on the user (adults or kids) with a call of action for adults to read the signs of cyberbully from teenagers and also encourage the victims to ask adults for help.
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