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Web Film

NRMA Insurance: A Story of Help: ‘Bresciano and the Boy’ 


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It was one of Australia’s most famous sporting moments, and it happened before a ball was even kicked. On the world’s biggest stage, at the World Cup in Brazil, in front of millions, Socceroos legend Mark Bresciano casually knelt down to tie up the shoelaces of his little mascot, who was on crutches. 
Yet the only recollection of this moment was a single image. This is the story behind the snapshot.

The animated film made by The Monkeys in collaboration with Mighty Nice is part of the NRMA Insurance “Help is who we are” campaign, which highlights everyday Australian heroes who go out of their way to help. 

Released on the eve of the World Cup, the film was unanimously praised and garnered over 1.1 million views (across Facebook + YouTube) in two weeks.  

Credits Other credits

Client: IAG



Brand: NRMA Insurance



Chief Marketing Officer: Brent Smart



NRMA Marketing Director: Sally Kiernan



Creative Lead: Elizabeth Stokes





Animation House: Might Nice

Director: Alex Grigg

Exec. Creative Director: Darren Price

Animation: Michael Chen

Animation: Bonnie Taylor Forsyth

Animation: Duncan Maclaren

Animation: Tessa Eden

Compositor: Josh Grist

Compositor: Frederico Martinez

Head of Studio: Jermey Howdin

Executive Producer: Kim Wildenburg

Production: Tina Braham

Production: Diana Angelius 

Marketing Lead: Erin Bennett 

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