Golden Door: Chaz Ebert

Two icons come together in a fresh new Grace Creative advertising campaign that transcends the destination spa category: Golden Door, the iconic luxury retreat long favored by old and new Hollywood, and Annie Leibovitz, the iconic photographer of our times and designated Living Legend. “Annie is a master storyteller who captures her subject’s inner essence with striking insight and humanity,” says Kathy Van Ness, COO of Golden Door. “Her artistic vision aligns so well with our mission here at Golden Door. We were absolutely ecstatic when she signed on to do it.” The campaign was developed by LA-based Grace Creative, a boutique agency dedicated to marketing to women. The “Human Again” campaign launched recently with full-page spread ads in The Hollywood Reporter, and will include outdoor, digital and social media.