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Top 6: August 15th 2018
Interactive
Self Promotion: The Necessary Explosion AppTop 6: August 15th 2018
"The Necessary Explosion App" is the first release for a new music + tech platform called LAVA - which uses audio fingerprinting technology to trigger unique Augmented Reality content. This first release sees the 11 tracks of SOS, the debut album from artist, Necessary Explosion, transformed into psychedelic AR sculptures that accompany the soulful, 70s vibe of each song. Through "The Necessary Explosion App," as powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl SOS record on a physical turntable. Cosmic. Agency: Wieden + Kennedy, Amsterdam
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