TV ad: Western Cape Government: Raise Your Voice. Not Your Phone

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The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard and the reactions of learners to five questions asked in sequence after viewing the video. These were carefully chosen to help learners see that their perceptions about bullying should change. To launch the mobile toolkit, influential students from all around the province shared the fake incident to their social media accounts.