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Sportsbook: Good News, Bad News

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To announce the launch of DraftKings’'new Sportsbook betting app, we brought back Dr. Aftkings to cure people’s suffering from a range of new sports-related disorders. To make this launch special, we paired the good doctor with our new spokesperson, Charles Barkley. We also created a series of digital films starring Barkley that helps teach people about the ins and outs of betting. The campaign will also include gifs, social posts and Instagram stories.
Other credits


Brand & Creative – Don Lane

Brand & Sports Marketing – Michael Shonkoff

Acquisition Marketing – Stephanie Sherman

Brand Director – Megan Montgomery

Senior Marketing Associate – Katie Donohue

Manager, Social Marketing – Kyle Beaudouin

Creative Director – Scott Salsbury

Director of Design – Thibault Kim

Marketing Director – Josh Levin-Scherz

Marketing Specialist – Ethan Shibutani

Marketing Specialist – Ben Stepansky

Deutsch Office: New York

Chief Creative Officer, New York – Dan Kelleher

Executive Creative Director – Pete Johnson

Associate Creative Director – Jameson Rossi

Senior Art Director – Lauren Geisler

Senior Copywriter – Gabe Sherman

Director of Integrated Production – Joe Calabrese

Director of Print and Art – Sarah Manna

Senior Producer – Andrea Segura

Integrated Producer – Marieme Sall

Project Manager – Ashley Heisner

Planning Director – Andrew Quay

Senior Strategist – Rachel Gruber

Account Director – Andrew Arnot

Account Supervisor – Emily Doll

Business Affairs:

Director of Business Affairs – Maria Taris

Group Director, Integrated Business Affairs – Stacy Schwartz

Integrated Business Affairs Manager – Nikki Balekjian

Production Company: O Positive

Director – Kenny Herzog

Executive Producer – Ralph Laucella

Executive Producer – Devon Clark

Line Producer – Jason Gilbert

Director of Photography – Scott Henriksen

Editorial: Gattie & Lopez

Editor – Chuck Willis

Editor – Greg Ryan

Managing Director – Sue Willis

Executive Producer – Anna Pettiti

Production Company: Steelhead

Executive Producer – Jeff Morgan

Line Producer – Kelly Amato

Director – Adam Jones

Director of Photography – Patrick Jones

Editorial: Steelhead

Executive Producer – Jeff Morgan

Producer – Samantha Addy

Editor – Cohan Anderson

Editor – Martin Murphy

Photo Agency: Greenhouse Reps

Corey Nickols

Telecine: Steelhead

Colorist – Juan Guzman

Telecine: Chimney

Colorist – Lez Rudge

Visual Effects: FIXTER

Flame Artist – Rich Schreck

Visual Effects: Long Tack Sam

Creative Director/Partner – Colin Stackpole

Flame Artist – Pete DeAndrea

Music/Licensed Music Tracks:

Extreme Music Track - XCD070_01 SUPERBAD

Audio Post: Long Tack Sam

Audio Engineer – Walter Bianco

Shoot Location:

Los Angeles, CA

End Tag Animation/Graphics Company: Long Tack Sam

Motion Graphics – Ed Tasick

Please contact Vonda LePage ( to request additional information or materials from this campaign.

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