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Interactive

Laneige: The Sparkle My Way Facebook AR Filter


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Creative tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysia’s first interactive Facebook augmented reality camera filters for top Korean makeup brand, Laneige. This is the first ever makeup-based Facebook AR filter in Malaysia as a part of Laneige's campaign promoting their Sparkle My Way limited edition collection. 'The Sparkle My Way Facebook AR Filter' lets users try on three different types of eye makeup, lipstick and blush from Laneige's new product range. Users can mix and match their selection and see which combinations they like the most and share their pictures and videos to get a chance to win these brand-new products from Laneige.
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Digital Agency: Kingdom Digital

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