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British Paints: FOMU

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You've heard of FOMO, but what about FOMU? In this latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU ('Fear of Mucking Up'). DDB Group Melbourne executive creative director Stuart Turner said the FOMU platform came from both personal experience and customer insights.
Credits Other credits

Chief Strategy Officer: Karen Dwyer

Head of Broadcast: Tuesday Picken

Group Business Director: Lucy Haworth

Business Manager: Natalie Linsdell

Business Director: Katie Franklin

Managing Director: Edward Pontifex

Offline Editor: Simon Price - ARC EDIT

Colourist: Edel Rafferty

Online Editor: Ant Newton - Alt.VFX

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