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Top 6: August 29th 2018
TV

QBE Insurance: Be Safer on the Road, 1

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Top 6: August 29th 2018
QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state's road toll. It's the highest per capita in Australia, with 100 fatalities recorded last year -- a 16 per cent rise on the previous year. With this in mind, The Core Agency developed an integrated suite of work aiming to tell the importance of road safety through a child's voice. In developing the strategic approach for the campaign, The Core Agency, Sydney applied behavioural science theories[3], showing how people are more likely to make changes when large tasks are broken down into small individual ones, to appear less daunting.
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Creative Partner: Christian Finucane

Creative Partner: Jon Skinner

Strategy Director: Simon Rich

Managing Director: Jane Callister

Senior Account Director: Rebecca Scott

Senior Account Manager: Joseph Rosslind

Managing Director: Michael Ritchie

Head of Projects: Josh Mullens

Production Designer: Enzo Iacono

Photographer: Josh Geelen

Offline Post: The Glue Society Studios

Editor: Luke Crethar

Online Post / Grade: Vandal - Senior Producer Sarah Dicks

Audio Post & Music: Otis Studios - Lukas Farry and Alejandro Gomez

CEO Australia & New Zealand: Vivek Bhatia

Chief Customer Officer: Bettina Pidcock

Senior Marketing Manager: Gabby Tyler

Marketing Partner: Rob Jones

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