Pacifica, beer made with the seawater: The beer that united two countries

Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created "Pacifica", the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. We created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate “Pacifica”. The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week. Using the commercial we then invited Bolivians and Chileans residing in Bolivia to try this unique recipe at an inauguration event on March 23, 2018 the day Bolivians celebrate “El dia del Mar”.
Agency: Raza Ad