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McDonald’s Sweet N Spicy Honey BBQ Glazed Tenders: Sweater - :15

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Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma is back and showing her spicier side in a campaign for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders.
Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the “Sweet N’ Spicy Grandmas” campaign is a fun and unique twist on a familiar favorite. 
Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders “Grandma Has a Life” campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.
“Sweet N’ Spicy Grandmas” kicks off with “Sweater,” which is running nationally online and in broadcast.

Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September. I wanted to highlight two social elements – 
Grandma’s Sweet N’ Spicy Advice: in a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day…which as a reminder is on September 9th.

Glaze Craze: created in partnership with Snapchat, “Glaze Craze” is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score. 

McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors. In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun. In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives.
Other credits

CLIENT: McDonald’s

VP Marketing & Branded Content: Kenny Mitchell

Senior Director of Marketing: Julie Wenger

Director of Marketing: Michael Joiner

Brand Manager: Ivonne Loza

Brand Supervisor: Luci Ramos-martell

Brand Manager Social Content & Engagement: Emily Charron

Brand Supervisor Social Content & Engagement: Faizan Tahir

Marketing Operations: Keishon Williams


Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, UNLTD: Toygar Bazarkaya

Executive Creative Director, UNLTD: John Hansa

Creative Director, UNLTD: Josh Mizrachi

Creative Director, UNLTD: Jimmy Dietzen

Senior Copywriter, UNLTD: Sarah Uchison

Senior Art Director, UNLTD: Emily Walton

Co-Head Account Management, UNLTD: Melanie Behling

Account Supervisor, UNLTD: Taylor Knowles

Account Executive, UNLTD: Jessa Gianotti

Chief Strategy Officer, UNLTD: James Lou

Senior Narrative Strategist, UNLTD: Kevin Bynoe

Executive Producer, UNLTD: Tom Cronin

Producer, UNLTD: Nikki Calabrese

Integrated Producer, UNLTD: Rivetta Goodrich


Director: Brian Billow

Executive Producer: Ralph Laucella

Executive Producer: Mark Grill

UPM: Grayson Bithell


Editor: Grant Gustafson

Executive Producer: Patrick Casey


Producer: Tim Konn

Audio Engineer: Peter Erasmus


Flame Artist: Brian Higgins

Producer: Bruce Rindler

COLOR HOUSE: Framestore Chicago

Colorist: Maria Carretero

Producer: Meg Miller

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