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Marie Dalgar: Be Inspired

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Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the years to come one of the top make-up players worldwide. Promoting a unique, freer, more creative vision of beauty. BETC’s story with Marie Dalgar began almost at the very start, accompanying the brand strategy, starting with the design of its now iconic black square logo. BETC & Marie Dalgar are now proud to launch the brand’s first integrated brand campaign. A work that embodies the brand’s mission – to inspire and enable women to create and stage their unique beauty. In a fun and generous way.
Credits Other credits

Account Executive: Mi Zhou

Strategic Planner: Muzi Li (BETC Asia)

Head of Strategic Planning: André Mazal (BETC Luxe)

Business Director: Mathieu Roux

Head of Global Production: Karim Naceur

Make Up: Violette

Photographer: Steven Pan

Produced by: Eagle Media

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