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Experiential

Rakshabandhan: #LetsPawtect Social Experiment


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For the Indian festival, Rakshabandhan, WATConsult and BarkNBond showed some unique love to the pets and at the same time to mark the occasion of National Dog Day, they also launched a campaign, "LetsPawtect" to take a pledge to protect and shed our love to the ones on the street. WATizens tied Rakhis (threads or ornamental bracelets) to their pet dogs. The 'brother-sister' bond is, indeed, one of the most amazing bonds and so it is with pets and there also lies a strong belief that most people share a much deeper bond with their pets than their siblings.
Credits Other credits

Concept and Scripting: Surbhi Arora, Kshitij Rishishwar

Line Producer: Gagan Judge

Asst. Director: Gayatri Sahai

Production Manager: Bernard Cantopher

Production Asst: Preksha Jain

Lead Cast: Vivaan Chawla, Mehak Malhotra, Dhruv Khurana, Ana Ilmi, Charu Shankar, Raghav Laul

Editors: Chetan Tyagi, Saptadeep Mondal, Bernard Cantopher

VO Artists: Damandeep Singh Sound Studio: Kshitij Studios

CS Team: VP - Operations - Faisal Haq

Regional Head - Chanda Sharma

Lead Account Manager - Keith Roy

Deputy Account Manager - Shreya Bhatnagar and Nisha Meena

Sr. Digital Media Executive - Darpan Mehla, Charvi Walia, Ankit Jain

Digital Media Executive- Abigail Darlong and Mohammed Mazen

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