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Volkswagen: Volkswagen Crafter Case Study
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Vans. The worker bees of the civilized world. Bearers of white goods, porters of printer paper and the emissaries of regrettable late-night internet purchases. These boxes on wheels are all the same - mobile toasters with the sex appeal of a loaf of bread. But what if one manufacturer could disrupt the humdrum world of vans? In a brave move, Volkswagen via DDB Sydney has acknowledged the perception of the category by building an actual white box on wheels, disrupting preconceptions by cramming it with the new Crafter's groundbreaking technology - proving that the Volkswagen Crafter is "more than a white box".
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