Marks & Spencer: Must Have

M&S’s Clothing & Home Marketing team has launched a Digital First campaign via Grey, London, that celebrates and shares with customers the Must-Have wardrobe essentials for the coming season across Womenswear, Menswear, Kidswear, Home and Beauty. Must-Haves will launch with a high impact execution across multiple channels including national press and digital out of home. This is the first major Clothing & Home campaign following the restructure of M&S’s Marketing function and represents the start of a new conversation with customers about M&S Clothing & Home products, one that is more seasonally relevant, more inspirational and more agile in utilising digital channels to target customers.