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Play Safe: Down to Test

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Ad agency Banjo has managed to lure music festival fans into taking a pee test for Sexually Transmitted Infections after winning the NSW Government Sexual Health Festival Activation Campaign. Charged with convincing people to pee in a pot, Banjo developed the Down to Test experience using the temptation of a VIP Chill Out Zone offering charging docks, glitter bars and the most coveted of festival perks, clean toilets. The Down to Test Zones are offering music fans the chance to test themselves for a common sexually transmitted infection in exchange for entry to the zone and help them learn more about the importance of safe sex.
Credits Other credits

Richard Lloyd, Digital Director, Banjo Advertising

Rachel Newton, Digital Director, Banjo Advertising

Sarah King, Planning Director, Banjo Advertising

Samantha Blazevic, Agency Digital Producer, Banjo Advertising

Andrew Varasdi, Managing Partner, Banjo Advertising

Laszlo Kiss, Creative Technologist, Banjo Advertising

Nick Vandermolen, Lead Digital Designer, Banjo Advertising

Ben Hall, Digital Designer, Banjo Advertising

Marty Abrahams, Tech Lead, Banjo Advertising

Marty Janssen, Programs Manager, NSW STI Programs Unit, NSW Health

Gemma Hearnshaw, Program Manager, NSW STI Programs Unit, NSW Health

Victoria Nikulin, Senior Communications Officer, NSW Health

Jessica Dry, Youth Health Promotion Officer, Family Planning NSW

Rebecca Neufeld, Youth Health Promotion Officer, Family Planning NSW

Stephanie De Vries, Health Officer, NSW STI Programs Unit, NSW Health

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