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Web Film
Crisis Helpline: The 72 Club
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New Zealand's biggest crisis helpline, Lifeline, is turning the 27 Club on its head by taking songs made famous by 27 Club members and rerecording them with singers and musicians who have lived to be old. The campaign launched this week with their first single and music video a reimagining of Janis Joplin's 'Piece of My Heart' along with street posters, merchandise, online ads and editorial stories all driving people to donate to Lifeline at the27club.org.
Agency: DDB New Zealand Related
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