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TV

Macy's: Remarkable You

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Macy’s has just launched the latest iteration of its 'Find The Remarkable You' campaign, created by BBDO, New York. The television spot, 'Remarkable You', follows six inspiring and remarkable women who are paving the way for future generations. Underscored by No Doubt’s iconic empowerment anthem 'Just a Girl', the spot follows them during their morning dressing ritual and their jobs, showing how fashion is their armour and equips them with confidence to take on the day. The incredible heroines include Tiffiny Blacknell, a working mum and public defender; Mishaal Ashemimry, an aerospace engineer; Patricia Valoy, a civil engineer; Vanessa Beckman, a 4th grade teacher; JoAnn Falletta, an orchestra conductor; and Becky Hammon, a professional men’s basketball assistant coach. While they are all different, the six diverse women find their own remarkable selves through their interpretation and styling of fall fashion trends and must-haves, reminding viewers that they too can find the best of fall fashion and themselves at Macy’s. From launching a rocket into orbit, to inspiring young minds, we all have the potential to do remarkable things. The spot ends with the theme of the campaign, 'Find Fall Fashion. Find The Remarkable You'. Created by BBDO New York, the thirty-second spot will run on network and cable from September 9th, with a longer form sixty-second spot running online. The campaign will also run on Macy’s social platforms, including Facebook and Instagram.
Credits Other credits

Associate Producer: Corie Rosenblatt

Senior Director: Corey Cirillo

Director of Music: Rani Vaz

Assistant Account Executive: Maddy Bell

Senior Communications Strategist: Julie Naidu

Business Affairs Manager: Nancy Espinal

Director of Business Affairs: Bernadette Naughten

Production Services Director: Jessica Nugent

Senior Project Manager: Noreen Masih

Group Executive Producer: Dan Blaney

Account Director: Justin Perrelli

Associate Producer, Art: Lizzy Lehn

President: David Zander

Line Production: Laurie Boccaccio

1st AD: Bobby Philips

Edit Company: Whitehouse

Editor: Russell Icke

Executive Producer: Caitlin Grady

Head of Production: Melanie Klein

Assistant Editor: Katie Covino

Post Production Company: The Mill

Colourist: Fergus McCall

Producer: Anna Borysewicz

Executive Producer: Rachael Trillo

Shoot Supervisor: Christopher Schroeer, Chris Knight

2D Artist: Ben Kwok, Alexis Jo, Krissy Nordella

CG Artist: Incheol Jeong, Tim Kim, Alek Vacura, Nile Hylton

Creative Directors: Gavin Wellsman

2D Lead: Siro Valente

CG Lead: Emily Meger

Music Supervision: Platinum Rye

Sound Mix: Steve Rosen @ Sonic Union

Singer/Songwriter: No Doubt / Just A Girl

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