 |
Tv
Macy's: Remarkable You
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Macy’s has just launched the latest iteration of its 'Find The Remarkable You' campaign, created by BBDO, New York. The television spot, 'Remarkable You', follows six inspiring and remarkable women who are paving the way for future generations. Underscored by No Doubt’s iconic empowerment anthem 'Just a Girl', the spot follows them during their morning dressing ritual and their jobs, showing how fashion is their armour and equips them with confidence to take on the day. The incredible heroines include Tiffiny Blacknell, a working mum and public defender; Mishaal Ashemimry, an aerospace engineer; Patricia Valoy, a civil engineer; Vanessa Beckman, a 4th grade teacher; JoAnn Falletta, an orchestra conductor; and Becky Hammon, a professional men’s basketball assistant coach. While they are all different, the six diverse women find their own remarkable selves through their interpretation and styling of fall fashion trends and must-haves, reminding viewers that they too can find the best of fall fashion and themselves at Macy’s. From launching a rocket into orbit, to inspiring young minds, we all have the potential to do remarkable things. The spot ends with the theme of the campaign, 'Find Fall Fashion. Find The Remarkable You'. Created by BBDO New York, the thirty-second spot will run on network and cable from September 9th, with a longer form sixty-second spot running online. The campaign will also run on Macy’s social platforms, including Facebook and Instagram.
Associate Producer: Corie Rosenblatt Related
Macy's: Lighthouse
BBDO North America 
Macy's: The Perfect Scent
BBDO North America 
Macy's: The Wrong Size
BBDO North America 
Macy's: The Holiday Lights
BBDO North America 
Macy's: The Chase
BBDO North America 
Macy's: Deeper Beauty
BBDO North America |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
