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Nike: Just Do It: Caster Semenya

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Nike continues its headline-grabbing 30th anniversary ‘Just Do It’ campaign with another powerful film and another carefully considered partnership, this time with South African Olympic medallist Caster Semenya. The new film, created by Wieden + Kennedy Amsterdam and directed by Park Pictures’ AG Rojas, retraces the steps on Semenya’s journey towards her elite status, memorialising the key moments that helped her to become the athlete she is today by going back in time from present day to her childhood.
Credits Other credits

Group Account Director: Kathryn Addo

Designer: Gustav von Platen

Business Affairs: Fiona Fan

Account Managers: Cassandre Beck, Molly Rugg

Head of Design: Joe Burrin

Planning Director: Stephane Missier

Studio Director: Lizzie Murray

Art Producer: Kate Barrett, Stacey Prudden

Broadcast Producer: Magda Czyz

Communications Planning Director: Hillary Heath

Head of Production: Joe Togneri

Account Director: Amber Martin

Studio Artist: Noa Redero

Project manager: Loes Poot

Edit Company: Trim

Editor: Dominic Leung

Edit Assistant: Dave Davis

Producer: Tatyana Alexandra

Post Production Company: Glassworks Amsterdam

Colourist: Scott Harris

VFX Supervisor: Kyle Obley, George Webster (on set)

Production Coordinator: Salt Ibraeva

Lead Compositor: Kyle Obley

Music Company: Beatworms

Artist: Cam Ballantyne

Title: Caster

Sound Company: Wave Studios

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