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Web Film

Women's Aid: #160kchildren

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WCRS, London are incredibly proud to launch a new cinema advert for Women’s Aid. Working in collaboration with the British Board of Film Classification, the advert is created specifically for cinema and highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by Creative Director David Dearlove – was conceived with the express intention of gaining an 18 certificate. Then with the BBFC’s help, the violent scenes were removed, making the film suitable for children to watch. The resulting highly censored, highly disjointed advert is to be played in cinemas nationwide, leaving the audience to imagine what it must be like to be a child and witness such things, unedited. The film’s production was carried out by Riff Raff.
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Planner: Adele Aitchison

Asst Producer: Lois Laxton

Account Handling: Will Lever, Rosa Stanley, Henry Davies

Media Agency: DCM

Editor: Joe Guest

Sound Design: Phil Bolland

Post-Production: Alasdair Patrick

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