TV ad: Subaru Ascent: Dream Big

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Subaru of America, Inc. today debuted a new creative campaign via Carmichael Lynch, centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. "Dream Big" – Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big.

Category Automotive
Client Subaru
Agency Carmichael Lynch
Production Epoch Films
Country United States of America
Uploaded 12 September, 2018

Credits

Director
Martin de Thurah
Executive Creative Director
Randy Hughes
Senior Art Director
Chris Carlberg
Producer
Stephanie Bruni
Executive Producer
Melissa Culligan

Other credits

Director of Brand Planning: Brenna Smithson

Business Manager: Vicki Oachs

Content Producer: Zachariah Zutler

Head of Integrated Production: Joe Grundhoefer

Brand Strategist: Gabriela Trejo

Senior Content Producer: Brynn Hausmann (Executive)

Head of Production: Megan Murphree

Edit Company: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Edit Assistant: Alex H. Liu

Producer: Lisa Barnable

Managing Director: Eve Kornblum

Colourist: Fergus McCall

Shoot Supervisor: John Shirley

Production Coordinator: Blake Rice

Online Artist: Pete Olson

VFX Producer: Andrew Gilson

VFX Senior Producer: Anastasia von Rahl

VFX: Lisa Barnable

VFX Coordinator: Ade Macalinao

Colour Company: The Mill, NY

Audio Producer: Annie Sparrows

Animation Managing Director: Brad Williams

Song: “A Big Day Out” Artist: ‪Gregory Alan Isakov‬‬‬‬‬ Music Supervisor: Jonathan Hecht “Important Moments” Music and Sound Design by: Ballad Executive Producer: Gregers Maersk Moeller Composers: Philip Nicolai Flindt, Gregers Maersk Moeller

Track: Spot: “Dream Big” Music by: Walker Music Executive Producers: Sara Matarazzo, Stephanie Pigott Music Coordinator: Marissa Hernandez Song Title: “Strong” Performed by: Rob Simonsen Written by: Rob Simonsen

Audio Mixer: SisterBoss

Subaru Ascent: Dream Big

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Subaru Ascent: Dream Big

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