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Subaru Ascent: A Big Day Out

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Subaru of America, Inc. today debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. "Dream Big" – Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big. Thankfully, the all-new 2019 Subaru Ascent is big enough and capable enough to overcome any obstacle—including the teenage years. In "Big Day Out" a curiously precocious little girl leads a big family around town to visit her favourite spots. Three generations ride together in one spacious SUV, the all-new 2019 Subaru Ascent, to share an afternoon filled with laughter, learning, and most of all, love. At the end of the day, we realise there’s a lot more to this little girl than meets the eye. Important Moments” focuses on how they say life flashes before your eyes in a near-death experience. In this cinematic, suspenseful commercial, we witness a father recall a burst of tender family moments in an instant—precisely the time it takes his Subaru Ascent’s EyeSight Driver Assist Technology safety feature to engage. As the flashbacks build to a tension-inducing crescendo, we’re snapped back to reality, only to breathe a sigh of relief knowing his overprotective Subaru stopped short of danger, saving his family and ensuring more precious memories to come.
Credits Other credits

Director of Brand Planning: Brenna Smithson

Business Manager: Vicki Oachs

Content Producer: Zachariah Zutler

Head of Integrated Production: Joe Grundhoefer

Brand Strategist: Gabriela Trejo

Senior Content Producer: Brynn Hausmann (Executive)

Head of Production: Megan Murphree

Edit Company: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Edit Assistant: Alex H. Liu

Producer: Lisa Barnable

Managing Director: Eve Kornblum

Colourist: Fergus McCall

Shoot Supervisor: John Shirley

Production Coordinator: Blake Rice

Online Artist: Pete Olson

VFX Producer: Andrew Gilson

VFX Senior Producer: Anastasia von Rahl

VFX: Lisa Barnable

VFX Coordinator: Ade Macalinao

Colour Company: The Mill, NY

Audio Producer: Annie Sparrows

Animation Managing Director: Brad Williams

Song: “A Big Day Out” Artist: ‪Gregory Alan Isakov‬‬‬‬‬ Music Supervisor: Jonathan Hecht “Important Moments” Music and Sound Design by: Ballad Executive Producer: Gregers Maersk Moeller Composers: Philip Nicolai Flindt, Gregers Maersk Moeller

Track: Spot: “Dream Big” Music by: Walker Music Executive Producers: Sara Matarazzo, Stephanie Pigott Music Coordinator: Marissa Hernandez Song Title: “Strong” Performed by: Rob Simonsen Written by: Rob Simonsen

Audio Mixer: SisterBoss

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