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888sport: Back Yourself - Always

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Recipe has created a new campaign for 888sport breaking today. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers - be that your own self-doubt, your mates, your neighbours and even the sports stars themselves - and placing your bet with confidence.
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CREATIVE FOUNDER: Dan Jacobs

PLANNING DIRECTOR: Dom Roe

ACCOUNT DIRECTOR: Sarah Trebilcock

MEDIA AGENCY: Zenith Optimedia

ACCOUNT MANAGER: Samuel Amponsah

ACCOUNT SERVICES: Efrat Erlich Israelof

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