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Heinz: Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil


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Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.

In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

The bacon ad surprised everyone by its originality and, of course, flavor.
Other credits

CREDITS

Title: Bacon Ad

Agency: Africa

Country: Brazil

Client: Heinz

Product: Caramelized Onion & Bacon Ketchup



CCO: Sergio Gordilho

ECD: Otavio Schiavon

Creative Directors: Alvin Shiguefuzi / Marilu Rodrigues / Paulo Medeiros (Feijao)

Copywriter: Diego Ferrite

Art Director: Caio Gandolfi



Client Services: Marcio Santoro / Paula Coelho / Mariana Ferreira / Gabriel Naccarato

Media: Luiz Fernando Vieira / Francisco Custodio / William Aveiro / Tatiana Akemi / Bianca Navega

Planning: Rodrigo Maroni / Aldo Pini / Fernanda Valeria / Daniela Ferrari / Marilia Ramos

Special Projects: Monique Lima/ Juliana Leite / Isabela Levy



Client Approval: Isabella Rizzo / Thiago Rapp / Mariana Brandi

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