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Top 6: October 3rd 2018
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The National Lottery: Amazing Starts Here

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Top 6: October 3rd 2018
This weekend Camelot is launching a major new brand promise for The National Lottery, as it looks to firmly establish playing the lottery as something everyone in the country can feel great about. The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects. The new campaign launched Saturday, 15th September, with a two-minute film during The X Factor on ITV. The film tells the story of a hardworking fisherman whose wife strikes it lucky with a winning ticket.
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Managing Partner: Sam LeCoeur

Account Executive: Frankie Cuffaro

Chief Strategy Officer: David Golding

Account Management: Loella Bowles

Planning Director: Hannah MacKenzie,Thomas Keane

Business Director: Sarah Kay

Account Director: Loella Bowles

Media Agency: Vizeum

Edit Company: The Quarry

Editor: Paul Watts

Post Production Company: MPC

VFX: Timo Huber (Shoot Attend)

VFX Lead: Dan Sanders

Post Producer: Amy Richardson

Song: Luca D’Alberto ‘Her Dreams (re-work)’

Music Supervisor: Toby Williams and Codie Childs at Leland Music

Audio post production: Sam Ashwell @ 750mph

Colourist: Tom Poole @ Company 3

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