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Web Film

PUMA: The Unfollowed


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There’s an unknown breed out there, who go about their training without anyone noticing. They may not be world champions or have a huge following, but that doesn’t mean they’re any less dedicated. For every famous sports star there are hundreds of unknown athletes who are also extremely dedicated to their training. They too deserve to be recognised for the hours they put in and the commitment they have to beating their own personal bests. PUMA The Unfollowed celebrates real, dedicated unknown athletes through a series of online films that ‘follow the audience’ using sequential media retargeting – effectively putting them on a pedestal in a manner usually reserved for famous athletes. Agency: Havas Melbourne.
Credits Other credits

Athletes:

Adele Fornarino

Joe Berry

Rebecca Bainger

Demi Landry

Bridget Considine

Matthew Lesser

Amelia Cheer

Oliver Anderson

Fiona Herbert



Group Managing Director: Matt Houltham

Account Director: Fiona Warren

Senior Producer: Lauren Bell

Operations Manager: Leo Francis



Production company: The Directors Group

Executive Producer: Craig Griffin

Producer: Ruby Thomas

DOP: Marcus Cropp

1st Camera Assistant: Rod Th'ng

Grip/Gaffer: Alex Wilson

Stills Photographer: Jason Morey

Art Department/Wardrobe: Bianca Milani

HMU: Lara Haas

Runner: Amelia Mullooly

Music Composer and Sound Engineer: Nick Batterham

Colourist: Abe Wynan

Voice Over: Emily Roberts



Website production: Legroom



Media: Blue 449

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